Prime Video has announced the global premiere of its first Hindi horror series, Adhura, starting July 7. Starring Rasika Dugal, Ishwak Singh, Shrenik Arora and Poojan Chhabra, the series also stars Rahul Dev, Zoya Morani, Rizul Roy, Sahil Salathia, Aru Krishans Verma, KC Shankar, Jaimini Pathak. Ananya Banerjee and Gaurav K. Directed by Chawla, and written by Banerjee, the series is produced by Emme Entertainment’s Manisha Advani, Madhu Bhojwani and Nikhil Advani. The seven-episode series will premiere exclusively in India and across 240 countries and territories worldwide.
Rasika Dugal, Ishwak Singh, Shrenik Arora to star in Prime Video’s first Hindi horror series Adhura, set to premiere on July 7
Adhura Delving into its characters’ deep-rooted fears and inner demons, promises a gripping and suspenseful journey into the supernatural realm. It follows themes of guilt, remorse and revenge. The story unfolds through two timelines in 2022 and 2007, as secrets and chilling events plague the students and staff of a prestigious boarding school. What begins as a nostalgic reunion turns ominous when Adhiraj Jaising (Ishwak Singh) encounters Vedanta Malik (Srenik Arora), a 10-year-old student. As past and present collide, a dark secret threatens to emerge, connecting Adhiraj to Vedanta.
A reunion story that whispers horror is about to begin…????
watch #AdhuraOnPrime July 7th@RosikaDugal @Ishwak Singh #shrenikarora @PujanChabra @RahulDeverising @zomorani @GauravikChawla @Ananya_Ban @ManishaAdbani @Madhubhojwani @nikkhiladvani @EmmayEntertain pic.twitter.com/ePgWio7kYX
— Prime Video IN (@PrimeVideoIN) June 27, 2023
“Adhura It is a complex, layered and an immersive world where once familiar corridors and hallways have become a maze of fear and uncertainty,” said Aparna Purohit, Head of India Originals, Prime Video. “Supernatural horror is a very popular genre not only in India but across the world so we are very excited to partner with Nikhil Advani once again, in a genre that neither Emmay Entertainment nor Prime Video has attempted before. As our first Hindi original horror series, I am sure Adhura will engage, excite and enthrall our audience.”
“At Emmay, we’ve dabbled with different genres and now we’re exploring horror. As fans of the genre, we were excited to tell this classic story of a ghost in a boarding school. Haven’t we all shared ghost stories in dimly lit rooms with our friends? Adhura is one such story for us, waiting to be shared with our audience,” said Emmay Entertainment directors Gaurav K Chawla and Ananya Banerjee. “We invite visitors to step inside the haunted corridors of a boarding school in the mountains, where the past relentlessly haunts the present and secrets lurk in every shadow. The series promises to captivate viewers with intrigue, thrills and emotions and immerse them in a realm where the line between past and present blurs, leaving them wondering what is real and what is imagined, how much of it is your own fear and how much is a ghost. Is the shadow following you? All the actors including Ishwak, Rasika, Shrenik and Pooja have done a great job portraying the characters as they have been written and we can’t wait for the audience to watch.”
“With Adhura, we are exploring the horror, supernatural genre for the first time and are delighted to enter this space with Prime Video. After the massive success of Mumbai Diaries we are delighted to collaborate with them again,” shared Nikhil Advani, Producer, Emmay Entertainment. “With each episode, viewers will be immersed in the complexities of the characters’ lives, watching their stories unfold in unexpected ways. The series explores the depth of human emotions, showcasing the complexity of relationships. With every twist and turn, it will enthrall and leave the audience yearning for more. It was wonderful working with the ensemble cast, especially Shrenik Arora, who I’m sure will come as a surprise package.”
